MOQ: TenSports and Masala TV bring Hockey Olympic Qualifier to Japan
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| International Hockey Federation |
March 3, 2004 
FIH
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Coverage of ten matches of the Mens Olympic Qualifying tournament, currently taking place in Madrid, Spain, will be aired in Japan on Masala TV, courtesy of Asia/Middle East broadcaster TenSports.
Masala TV is a cable and satellite channel targeting South Asian expatriates in Japan and receives daily programming from TenSports, including live cricket and now hockey.
Cable and satellite broadcaster TenSports is a long-term broadcast partner of the International Hockey Federation (FIH) and broadcasts throughout Asia and the Middle East The coverage will include at least two Japan matches, and India and Pakistan games.
Peter Cohen, FIH Hon Secretary General, commented, Japan is a particularly difficult TV market to crack and, with hockey development in any country so dependent on television coverage, FIH is very grateful to TenSports, Masala TV and our exclusive distribution agents Octagon CSI for bringing us this opportunity.
International broadcast right holders of the Mens Olympic Qualifier are now as follows:
TVE (host broadcaster) Spain
Eurosport Pan-Europe
TenSports South Asia (India, Pakistan, Bangladesh, Bhutan, Sri Lanka,
Maldives, Nepal)
Japan
Middle East
Astro Measat Malaysia
NOS Netherlands
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